The case study entails two participatory clothing design workshops with ‘half-way’ products. As the basis for discussion and evaluation of the research questions, the author has compared the applicability of the bespoken strategies with selected findings from her own empirical case study. The paper provides an insight into the broad opportunities of fashion activism for designers. "This study discusses emerging design activities in the fashion industry and their implications for motivating sustainable consumption. Hence, the text is written for designers and activists, as well as for the general reader interested in cultural studies. Karl Palmås examines how publications like Adbusters Magazine, as well as business theorists, have adopted a computer-inspired worldview, linking this development to the dot.com boom of the late 1990s. Otto von Busch relates the practice of hacking to phenomena such as shopdropping, craftivism, fan fiction, liberation theology, and Spanish social movement YOMANGO. The authors embark on different routes to explore this shift. This development, von Busch and Palmås argue, has yielded new ways of construing politics, activism and innovation. In a similar vein, new media technologies are currently replacing the motor as the dominant 'conceptual technology' of contemporary social thought. In the nineteenth century, the motor replaced the clockwork as the universal model of knowledge. Using thinkers such as Michel Serres, Gilles Deleuze and Manuel DeLanda as a point of departure, the authors expand upon the idea that everyday technologies are profoundly interconnected with dominant modes of thought. The conceptual models of modern social thought, as well as the ones emanating from the 1968 revolts, are being usurped by a new worldview. According to Otto von Busch and Karl Palmås, this represents a fundamental cultural shift.
In recent years, designers, activists and businesspeople have started to navigate their social worlds on the basis of concepts derived from the world of computers and new media technologies.
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